The company's well-established Bucktons brand has been re-launched to showcase updated packaging - linking cost efficiency with product efficiency to provide further benefits to the trade.

The company has also introduced a selection of new product lines under the Bucktons' umbrella brand.

And an environmentally sound, recyclable bag has been launched.
The small animal selection, which currently presents premium rabbit, standard rabbit and hamster feeds, all in 15kg bags, has also been given a Bucktons' makeover, with brand new, branded packaging.

In addition to the range, which includes racing pigeon feed, cage and aviary seeds, wild bird food, natural seeds, small animal, dog and cat food, Cranswick Pet Products has launched three new animal feeds.

A tasty new dried cat food joins the Bucktons small animal range, now allowing the discerning cat to tuck into a delightful fishy dish. The new tuna and shrimp cat crunch compliments the current chicken, rabbit and beef option.

An extension to the Bucktons cage and aviary range sees the introduction of two quality bird feeds: the aviary economy mix and cockatiel and lovebird mix.